Popping on to start an e-commerce business? If you’re much passionate about selling the products online, the foremost is to learn and dwell on what you’re getting into. Rapid interaction of social media has given prominence rise to the world of e-commerce.
Before you move forward to define your e-commerce marketing strategy, take enormous time in knowing the purpose behind your e-commerce site. The main reasons behind this are catering sales, marketing, and logistics well.
Electronic Commerce, popularly known as E-Commerce is a platform on the internet where sellers offer products and services and buyers shop for it. In other words, it can be stated as the destination of information about a company and what they sell. You will notice product listings, e-commerce blog content, the history of the company, and contact details.
The creation of e-commerce websites can be done by a specialized agency, web developer, or your skills depending upon the size and needs of your site. You may feel surprised to see that e-commerce is classified into four models, the classification is done on the parties involved in the transactions. The four basic models of e-commerce are specified under the following heads:
Business to Business – B2B Under this, the transactions stand between business to business. The companies do business with each other, hence no involvement of the final consumer. Manufacturers, wholesalers, retailers are involved in online transactions.
Business to Consumer – B2C When the company sells the goods or services directly to the consumer, it is summarized under the B2C e-commerce model. Here the consumer is free to browse the company’s websites, products, pictures and read the reviews. They place the order only when they make themselves sure and the company ships the goods directly to them. Amazon, Flipkart, and Myntra are popular examples.
Consumer to Consumer – C2C Consumer to Consumer is an e-commerce model where the consumers are in direct contact with each other, having no involvement of the company. It is a perfect hub for people to sell their personal goods assets directly to an interested party. Usually, cars, bikes, and electronics are the goods mostly traded. OLX and Quikr follow this model.
Consumer to Business – C2B The reverse of the B2C, Consumer to Business model gives the people a place to provide good or some type of service to the company. For example, when an IT freelancer sells his software to a company, this is a C2B transaction.
While opening a reach to the global stage, e-commerce has bid a bye to the hindrance of location in the virtual world. The real efficacy is defined in terms of a 24×7 functional e-commerce website, a high-profit margin allowing quick communication and transactions. This lets the customers enjoy online shopping conveniently by saving time, energy, and effort. To not forget the pandemic that evoked a push-up for buying things online. Indian consumers are now exploring ways in online shopping and this transformation is just because of the e-commerce and digital evolvement in every sector. Today, e-commerce is brimming with opportunities and offering a myriad of tools in the platform to grow well.
Engross in the trendy art of e-commerce and paint your business as you dreamed, fuelled up to efficient sales and satisfied customers.
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